Schedule of Events

Class Descriptions

Lotion Group Presentations 1 and 2
If you did not have an opportunity to travel to Nashville this year, don't miss all of your favorite lotion companies as they present their new products. Each major lotion vendor will give an overview of their new products for the 2008 Tanning Season. We will have 4 manufacturers in each group and will be having a question and answer session following the presentations.

Berman and Company - Presenter: James Bowers
Berman and Company has enjoyed great success in stimulating debate through aggressive communications and creative advertising for their clients.  They have been recognized with numerous awards for their edgy and hard-hitting media campaigns.  Their intrepid approach to research, media, advertising and public affairs will be an integral element in the tanning industry's fight to set the story straight.  Berman and Company will not only change the debate, they will help us to initiate the debate. DO NOT MISS this very important presentation!

Tools to Change Tanning's Culture - Presenter: Smart Tan
Last year, Smart Tan showed you that 84% of tanning clients today think that tanning is bad for them, introduced the bold "TanningTruth Campaign" and distributed 2 million copies of "Real" magazine to help you reverse that disturbing trend, urging clients to "rediscover the sun." On top of that, we showed you that more than half of salon employees themselves had been corrupted by sun scare messaging, and vowed to create new programs and systems to change that. This year we deliver on that promise.

Using Sales Techniques and Marketing Campaigns to Increase Profits -
Presenters: Scott Eggers and John Hurley
Divided into 2 45-minute sessions, we will show you how to increase your profits in 2008.
Scott Eggers will present counter sales training techniques that will effectively energize your salon's retail sales. This training will focus on one of the most important people in your salon, your Counter-Person. Instilling the confidence and ability to effectively sell lotions, tanning packages, accessories and more, this session is sure to be the talk of the industry.
Following that, John Hurley from Helios will give the Performance Marketing presentation, which highlights key marketing objectives to bring those long lost clients back into your salon. He will also discuss web sites, mySpace and other important marketing tools to increase your foot traffic and your profits.